FAT TUESDAY: Abercrombie

no%20fatWell, well, well.  Finally, a CEO has the fortitude to speak the truth.  A&F top dog, Mike Jeffries, made some comments a few years back that have recently resurfaced regarding who is ‘cool enough’ to wear Abercrombie clothing. (This is a link to the original story.)

Wow — where to start?? – I’ll keep it brief.

A)     Fat does NOT equal uncool.  Have you heard of Jack Black, Santa Claus, or Darren Sutton?  Allowing ‘fatties’ to wear your clothes could only elevate your overrated brand, from what I see.

B)      Apparently Mr. Jeffries doesn’t understand that A&F obviously wants NO ONE wearing their clothes, since they rarely advertise using anything other than topless or otherwise underclad models.

So how should a fat person respond to this news?  They shouldn’t even waste time being offended.  Mr. Jeffries, Abercrombie, and retailers like them are not worth our time, our thoughts, or our money.  What makes someone cool is not what they sport on the outside.  One would think a well-educated CEO would already know that…and if he didn’t, possibly he would know when to keep his fat mouth shut in favor of good business and customer relations.

And while companies in America have every right to cater to whatever clientele they prefer, Americans have every right to never, ever shop there again.

Just sayin’.

Below are a few ways people have chosen to respond to A&F’s ‘announcement’.

http://youtu.be/EgXbHJ-_6io

http://www.forbes.com/sites/daviatemin/2013/05/17/when-is-an-apology-not-an-apology-new-lessons-from-abercrombie-fitch/

http://newsfeed.time.com/2013/05/15/watch-abercrombie-fitch-for-the-homeless/

http://www.youtube.com/watch?v=DZxw1vydvwI

Advertisements

Author: Darren Sutton

I'm a dad - husband - veteran youth pastor. I'm trying to follow God's call on my life, despite my own shortcomings & because of His unfailing love.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s